Studio: NB

Client: The Kraken Rum

Work: Art Direction

Industry: Food & Beverage

Campaign Series For The Kraken Rum

NB Studio created 'The Legendary Survivor' series for The Kraken Rum, celebrating those who survived encounters with the mythical sea creature. The campaign combines dark storytelling with striking visuals to deepen the brand’s mysterious identity and engage fans through immersive narrative design.

Tags: Activation, Collectible, Illustration, Narrative, Packaging, Storytelling