The Kraken Rum
Design work for The Kraken Rum, collected from the studios behind it.
- Design cases
- 4
- Studio
- 1
- Latest work added
- May 2025
- Packaging 3
- Campaign 1
Design cases by studio
NB (4)
- Packaging Design for the Kraken Rum Ceramic Limited Edition
- NB Studio created a special ceramic bottle design for The Kraken Rum, transforming the brand’s dark mythology into a tactile, collectible object. The limited edition packaging merges craftsmanship with storytelling, evoking the mysterious depths of the sea and the creature that inspired the brand.
- Campaign Series for the Kraken Rum
- NB Studio created 'The Legendary Survivor' series for The Kraken Rum, celebrating those who survived encounters with the mythical sea creature. The campaign combines dark storytelling with striking visuals to deepen the brand’s mysterious identity and engage fans through immersive narrative design.
- Limited Edition Packaging for the Kraken Rum Unknown Deep
- NB Studio created a limited edition packaging series for The Kraken Rum, inspired by deep-sea exploration and the mythical creature’s mysterious depths. The design immerses consumers in a dark, oceanic narrative that enhances the brand’s sense of intrigue and adventure.
- Packaging Design for the Kraken Global Travel Retail Edition
- NB Studio created a bold limited-edition packaging concept for The Kraken Rum’s Global Travel Retail release. The design amplified the brand’s mythical sea creature narrative, turning a larger bottle format into an immersive storytelling experience that resonated with fans worldwide.
