Brand Identity for Levi Strauss & Co. Europe LGBTQ+ ERG

Mucho developed the 'Unlabeled' brand identity for Levi Strauss & Co.’s LGBTQ+ Employee Resource Group in Europe. The design symbolizes the deconstruction of societal labels and celebrates individuality, using Levi’s corporate typography and a rainbow accent to express pride and inclusivity. The identity was applied across digital, print, and internal communications to promote diversity and belonging within the company.

Set in a custom typeface