Visual Identity for the IV Centenary of the Death of Cervantes

Mucho developed a distinctive visual identity for the IV Centenary of Miguel de Cervantes’s death, commissioned by the Spanish Ministry of Education. The design focused on Cervantes himself rather than his literary works, using the iconic throat ruff merged with the letter 'C' to symbolize both 'Cervantes' and 'Centenario'. A motion campaign extended the concept through a surreal visual journey that reinforced the commemorative theme.