Personal Identity For Héctor Ayuso

Mucho developed a personal brand identity for Héctor Ayuso, founder of the OFFF Festival, centered around the concept of the blank sheet of paper as a symbol of creative beginnings. The design features subtle typographic imperfections and tactile print details that reflect his artisanal spirit, applied across business cards, postcards, apparel, and a MoodBook. The result captures his role as an inspirer and creative catalyst.