Brand Identity And Campaign For Frameline Lgbtq Film Festival

Mucho collaborated with Frameline, a media arts nonprofit, to create a new brand identity and campaign celebrating the 40th anniversary of the world’s longest-running LGBTQ film festival. The design centered around a flexible ‘frame’ logo and a witty, sophisticated visual system featuring black-and-white photography and clever copy. The refreshed identity elevated Frameline’s presence across San Francisco and positioned the brand for the future.