Campaign Identity and Exhibition Design for San Francisco Design Week

Mucho developed the 'CommUNITY' campaign identity and exhibition for San Francisco Design Week 2019. The concept split the word 'Community' into 'Comm' and 'Unity', inspiring over 130 designers from 17 countries to create works that celebrated collaboration and togetherness. The campaign extended across digital, environmental, and print applications, raising funds to support the design community.