Brand Identity Redesign For Colnago

Mucho collaborated with Colnago to rejuvenate the legendary Italian cycling brand through a comprehensive identity redesign. The project refined the iconic Ace of Clubs symbol, introduced bespoke typefaces, and developed a new aerodynamic logotype and signature gold color to reflect Colnago’s dual spirit of performance and luxury. This revitalization positioned the brand for expansion into lifestyle ventures such as apparel, cafés, and hospitality.