Brand Identity for a Lighting Design Studio

An eclipse-like O makes Anoche’s idea of light as both measurable and felt visible in the logo.

Mucho evolved the identity for Anoche, a Barcelona lighting design studio, to communicate its expertise beyond technical lighting practice. The new brand centers on “The Mystery of Light,” using an eclipse-like O mark and a black-and-white, grain-textured visual language to explore concealment and revelation.

Insights

Mucho says Anoche wanted its understanding of light to be more visible and the practice to be understood beyond technical expertise; the identity answers with ‘The Mystery of Light.’
The O in Anoche becomes an eclipse-like mark that partly conceals and reveals light, making the idea of revelation part of the wordmark.
Black and white, contrast, grain and controlled imperfection connect the precision of lighting expertise with light’s sensory qualities.
Mucho says the verbal identity also plays with contradiction, letting opposing ideas coexist and prompting moments of discovery instead of explaining everything at once.