Rebrand for Ninjas in Pyjamas Esports Organization

Motto® led a comprehensive rebrand for Ninjas in Pyjamas, one of the world’s most iconic esports teams, to mark its 20th anniversary and position it for the next two decades. The project revitalized the brand’s strategy, identity, and activation, amplifying its Ninja symbolism through a futuristic visual system and bold storytelling that reconnected with global fans.