Comprehensive Rebrand For An Eco-friendly Mattress Company

Motto partnered with Keetsa, a direct-to-consumer mattress pioneer, to reposition the brand and drive sales. Through the Motto Method, the team led stakeholder interviews, immersion workshops, and a brand gap analysis to define a clearer market position for today’s conscious consumer. The engagement delivered a ground-up visual identity centered on a custom wordmark and type and color systems, plus product redesign and comprehensive brand guidelines. Brand activation prioritized performance: packaging and hang tags, an overhauled ecommerce experience with optimized flows to boost conversion and reduce cart abandonment, and lifestyle and product photography. The result is a cohesive, high-performing brand experience that reflects Keetsa’s quality and eco-minded ethos across retail and digital touchpoints.