Brand Identity Redesign For Cadillac

Mother Design partnered with Cadillac to reimagine the brand’s identity for its all-electric future. The project modernized the iconic crest, introduced a bespoke typeface, and refreshed the color palette to reflect Cadillac’s renewed sense of innovation, optimism, and luxury. The result bridges the brand’s storied heritage with a bold, forward-looking visual system.

Set in Cadillac Gothic