Brand Strategy and Website for Universiteit Van Nederland

A science platform turns curiosity back on.

Momkai worked with Universiteit van Nederland, a Dutch science media organisation, on brand strategy, narrative and a rebuilt website. The organisation already reached audiences through videos, podcasts and events, but needed clearer ways to explain its mission and involve supporters and partners. Interviews and strategic sessions led to the positioning line ‘turn your curiosity back on’. Momkai translated that idea into a manifesto page built around switches and visual toggles that change as visitors move through its principles. The studio rebuilt the website’s structure and copy in a low-code environment and created a dedicated partner platform explaining the organisation’s services to academic and commercial collaborators.