Brand Identity And Packaging For Hyoumankind Wellness Pillow

Milk was tasked with revitalizing Hyoumankind’s brand after its core product, the Rewind sleep pillow, struggled to connect with consumers. The studio developed a new brand proposition centered on wellness and recovery, supported by a visual identity inspired by the curves of the body and the pillow’s form. The refreshed system extended across packaging, website, and communications to create a cohesive, science-backed wellness brand.