Brand Identity for Café Saint-Henri

Studio Miles refreshed the visual identity for Café Saint-Henri, a Quebec specialty-coffee company. The work included brand strategy, a graphic system, illustrations, art direction, a packaging family, merchandise, and brand guidelines. The identity draws on Saint-Henri’s working-class roots and industrial heritage, translating the brand’s local grounding and specialty-coffee expertise across touchpoints. Coffee bags use large stacked "Saint Henri" lettering with product labels in varied bag colors.