Brand identity for a luxury travel company

Menta developed a tailored brand identity for LaTrove, a travel company focused on corporate and high-end leisure experiences. The work included branding, collateral, a social media kit, and website design. Menta created a bespoke wordmark to express timeless elegance, paired with a symbol of a bird in flight carrying a key to the trove, representing discovery and access to less common destinations. The stationery system translated LaTrove’s philosophy into refined physical touchpoints, using thoughtful materials and details to elevate each client interaction. A vintage-inspired tag added charm to the gifting experience and reinforced the brand’s personal, sophisticated approach.