Brand Identity And Packaging For Querida Raicilla

Menta created a brand identity and packaging system for Querida Raicilla, an artisanal spirit from El Tuito, Jalisco. Inspired by the divine origins of its name and the natural beauty of the Sierra Madre, the design blends vibrant tropical colors with symbolic icons representing the coast and mountains to evoke a sense of craftsmanship and reverence for nature.