Brand Identity And Packaging For A Natural Skincare Brand

Menta developed the brand identity, packaging, tagline, collateral, social media kit, and photography direction for Vui Vui, a UK-made natural skincare range. Inspired by founder Carl Sung’s travels and the botanical origins of the products, Menta shaped the brand around a sensory, nature-led narrative. The identity features a butterfly in flight to symbolize positive change and self-metamorphosis. For the packaging, Menta created original botanical illustrations with a sophisticated contemporary feel and used bold color to distinguish products across categories. The printed materials were produced in the UK on G.F Smith papers, reinforcing the brand’s premium, timeless character.