Brand Identity for HCM Architecture Firm
Hord Coplan Macht adopts the familiar HCM name and a visual identity built around collaboration.
Matchstic renamed Hord Coplan Macht as HCM and developed a unified brand platform for the architecture and design firm. The identity uses an overlapping-shape logo, detailed linework, and a green core color to express collaboration, practical impact, and a future-facing position.
Insights
- The name change formalized HCM, the shorter name Matchstic says most clients and communities already used, while retaining the firm’s legacy.
- Overlapping shapes make the space where design and communities meet the organizing idea of the mark; detailed linework points back to the firm’s design legacy.
- Matchstic says a new core green marks a visible shift from the color that had defined the firm for decades.
- The verbal identity moves away from academic and aspirational language toward a sharper voice focused on practical substance, according to Matchstic.
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