Activate
Activate turns the language of its games into a moving brand system.
Matchstic refreshed Activate’s brand around its live-action games, developing strategy, messaging, a visual system and website design. The identity borrows from the games themselves: glowing colors shift and transform, while typography stretches and moves. Graphic frames organize content across pricing screens, social posts, game modes and player rankings. The system extends to uniforms, score checkers and competition sub-brands. A custom shoot with Relato supplied campaign photography and video, while guidelines, workshops and training supported the rollout.
Insights
- The positioning defines Activate through live-action games, making a complex experience easier to describe.
- Glowing colors and expanding typography borrow their behavior from the games and players.
- Space frames and windows organize layouts across pricing screens and social content.
- The system connects room icons, player rankings and competition sub-brands such as the Global League.
- Guidelines, a digital asset manager, workshops and training supported implementation by the Activate team.
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