Brand Identity For Ascent Peachtree Luxury Residences

Matchstic developed a refined brand identity for Ascent Peachtree, a high-rise apartment community in downtown Atlanta by Greystar. The design combines a gilded letterform and chiseled serif wordmark with a palette of gold, deep blue, and white to evoke luxury and approachability. Geometric patterns and rich photography complete a visual system that captures the essence of sophisticated urban living.