Brand Identity for a New York Design and Development Partner
One continuous C-and-S mark connects design and development.
Mast created a new identity for Cedar Street, a New York partner integrating real estate, design, and construction services. The system includes a linked C-and-S symbol, wordmark, line icons, studio signage, and a website structured around the firm's integrated process.
Insights
- Mast joins C and S into one continuous symbol. Its central offset represents Cedar Street’s integrated sourcing, design and construction offer.
- The new wordmark retains some of the previous identity’s personality in a quieter form, reflecting the company’s move into more complex commercial work.
- Custom line icons draw on the precision of floor plans to describe sectors, services and stages of the process across the website and presentations.
- Door graphics and room signage carry the same restrained typography and line work into Cedar Street’s own studio.
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