Packaging and Brand Identity for a Digital-Native Snack
WannaFreak is a digital-native snack brand positioned as an outsider in its category. Its packaging uses abstract, expressive colour, shape, and movement to distinguish flavours and draw on virtual and social forms of self-expression.
The article spotlights Maba’s packaging design for Baron de Benifayó Vermouth, which draws inspiration from 19th-century Spanish and French poster art. The label features a dramatic dueling illustration, integrated typography in cobalt blue, and a matching wax seal that unifies the bottle’s design. The piece celebrates the brand’s theatrical and historically rooted visual identity.
The article spotlights MABA’s playful branding and packaging design for Weirdo Snacks, a Gen Z-focused snack brand that turns each flavor into a unique cartoon-inspired character. The design uses expressive typography, bold colors, and 3D modeling to create a vibrant, personality-driven identity that stands out on shelves.