Brand Identity For Waffle House Ice Cream Brand

Luminous Design Group reimagined the visual identity of Waffle House, Greece’s beloved waffle and ice cream brand. The rebranding highlights freshness, bravery, and authenticity through a custom logo, bespoke typography, and a vibrant blue palette that reflects the brand’s lively character. Illustrations and storytelling elements emphasize the brand’s handmade production philosophy and joyful ice cream culture.