Luminous Design Group created a refreshed brand identity to celebrate the 30th anniversary of Waffle House. The project likely included a new logotype, visual identity, and packaging system that honored the brand’s heritage while introducing a modern, celebratory aesthetic.
Luminous Design Group reimagined the visual identity of Waffle House, Greece’s beloved waffle and ice cream brand. The rebranding highlights freshness, bravery, and authenticity through a custom logo, bespoke typography, and a vibrant blue palette that reflects the brand’s lively character. Illustrations and storytelling elements emphasize the brand’s handmade production philosophy and joyful ice cream culture.
Luminous Design Group created packaging for Waffle House’s new line of spreads and pralines, extending the brand’s visual identity beyond its stores. The design offers an indulgent preview of the product, highlighting its homemade quality while establishing a color-coded system for easy differentiation.