Client: Nory

Brand Identity for Restaurant Operations Platform

Nory’s AI story starts with the number restaurant owners watch most closely: their margin.

Lucky Dip created a reimagined brand for Nory, an AI platform that helps restaurants optimise operations and protect profit margins. The work spanned strategy, tone of voice, illustration, a dynamic website, motion templates, and London out-of-home advertising.

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Insights

Lucky Dip’s strategy, “No Profit Lost”, leads with an operator’s business concern rather than a list of software capabilities.
Product animations explain the offer quickly; motion principles and reusable templates help the system work beyond the website.
The London campaign placed the message around restaurant headquarters as well as at Borough Market.
Forme confirms its role in designing and building the website, translating Lucky Dip’s strategy and identity refresh into digital journeys.
Client marketer Daniele Marinucci describes Lucky Dip as a close ongoing collaborator in a testimonial published on the studio’s case page.