Ljudje

Cases

• Celtra
• Visual Identity for Celtra
• Language, Typeface, Production

• D.labs
• Visual Identity for D.labs Startup Glossary
• Initiative, Glossary, Education, Humor

• Dnevi Komedije
• Visual Identity for a Theatre Comedy Festival
• Poster, Theatre

• DOM Ustvarjalnih Skupnosti Celje
• Brand Identity for DOM Creative Communities Celje

• Flaviar Inc.
• Brand Identity for Flaviar Speakeasy Club
• Beverage, Bottle, Box, Collage, Hand-drawn Illustration, Whisky

• Fundacija Brumen
• Crowdsourced Identity for the Slovenian Biennial of Design

Key people

Designers and creative leads attributed to Ljudje in press coverage.

News & interviews

• Summer Cleanup Unearths Vintage Cigarette Package Design Treasures

  BP&O · Jul 29, 2026

  BP&O Voices argues that plant-based food packaging must create appetite and cultural desirability rather than merely communicate ethical credentials. It highlights Ljudje's energetic identity for Juicy Marbles as an example, using clashing typefaces, absurd copy and dramatic food photography to prioritize personality over meat-alternative realism.

  LjudjeJuicy Marblespackaging
• Ljudje Crafts Deli-Inspired, Maximalist Packaging for Juicy Marbles

  The Brand Identity · Jun 25, 2025

  Ljubljana-based studio Ljudje created a bold, maximalist packaging identity for Juicy Marbles, the world’s first marbled plant-based steak. Rejecting typical vegan design tropes, the brand embraces deli-inspired chaos, vivid colours, and playful typography to appeal to mainstream audiences. The project repositions plant-based food as exciting and accessible rather than moralistic.

  LjudjeJuicy Marblesbranding

Clients