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Juicy Marbles Design Cases | D1S1

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Juicy Marbles

Design work for Juicy Marbles, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Jul 2025

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Ljudje (1)

Brand Identity for Juicy Marbles
Ljudje developed a distinctive brand identity for Juicy Marbles, the creators of the world’s first marbled plant-based steak and ribs. The design captures the innovative and indulgent nature of the product, balancing playfulness with a premium food aesthetic.
Meat, Plant

Designers behind the work

Designers and creative leads credited on Juicy Marbles projects in press coverage.

Emil Kozoleat Ljudje2

News & interviews

Summer Cleanup Unearths Vintage Cigarette Package Design Treasures
BP&O · Jul 29, 2026
BP&O Voices argues that plant-based food packaging must create appetite and cultural desirability rather than merely communicate ethical credentials. It highlights Ljudje's energetic identity for Juicy Marbles as an example, using clashing typefaces, absurd copy and dramatic food photography to prioritize personality over meat-alternative realism.
Ljudje Juicy Marblespackaging
Ljudje Crafts Deli-Inspired, Maximalist Packaging for Juicy Marbles
The Brand Identity · Jun 25, 2025
Ljubljana-based studio Ljudje created a bold, maximalist packaging identity for Juicy Marbles, the world’s first marbled plant-based steak. Rejecting typical vegan design tropes, the brand embraces deli-inspired chaos, vivid colours, and playful typography to appeal to mainstream audiences. The project repositions plant-based food as exciting and accessible rather than moralistic.
Ljudje Juicy Marblesbranding