Rebrand and Website Redesign for Organic Basics
Little Troop partnered with Danish sustainable clothing company Organic Basics to re-launch the brand globally with a refreshed identity, packaging, and digital presence. The rebrand balanced utilitarian simplicity with expressive, youthful energy, introducing a flexible logo system, playful illustrations, and a bold yet minimal color palette. The project extended into a redesigned website and e-commerce photography guidelines to align the brand’s visual and tonal direction.
News
- Little Troop on working globally, playing without restriction, and bringing fun into the world — the-brandidentity.com
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