Rebrand And Website Redesign For Organic Basics

Little Troop partnered with Danish sustainable clothing company Organic Basics to re-launch the brand globally with a refreshed identity, packaging, and digital presence. The rebrand balanced utilitarian simplicity with expressive, youthful energy, introducing a flexible logo system, playful illustrations, and a bold yet minimal color palette. The project extended into a redesigned website and e-commerce photography guidelines to align the brand’s visual and tonal direction.