Studio: Lippincott

Client: Oportun

Work: Brand Identity

Industry: Finance

Rebrand And Visual Identity For A Digital Banking Platform

Lippincott partnered with Oportun to redefine its brand following the acquisition of Digit, positioning it as a leader in digital banking. The new identity bridges fintech innovation with traditional banking trust, unifying internal cultures and instilling confidence across customer touchpoints.

Tags: Fintech, Rebranding