Brand Identity for Saudi Developer NHC

Lippincott redefined the brand of Saudi Arabia’s largest developer, NHC, transforming its image from a social housing provider to a visionary master planner shaping modern living. The new identity, centered on the idea of 'Life, Enhanced,' reflects community, growth, and national pride through vibrant visuals and immersive experiences. This repositioning established NHC as a lifestyle innovator leading the nation’s real estate transformation.