Brand Identity Refresh for Heritage Jeweler Chow Tai Fook

Lippincott partnered with Chow Tai Fook to rejuvenate the century-old jewelry brand for a new generation. The project balanced Chinese cultural heritage with a modern global outlook through a refined logo system, signature color palette, and cohesive brand architecture. The result positioned Chow Tai Fook as a timeless yet forward-looking icon in luxury jewelry.