Brand Identity and Naming for DuPont Electronics Spin-Off Qnity

Lippincott partnered with DuPont to create Qnity, a new independent brand for its electronics spin-off. The identity centers on the idea of connection, symbolized by a bold, circuit-inspired visual system that reflects innovation, agility, and collaboration. The result positions Qnity as a forward-looking leader in advanced electronics and semiconductor solutions.