Brand Identity for Soha Housing

Limegreentangerine developed the brand strategy and identity for Soha Housing (South Oxfordshire Housing Association), which manages social and affordable homes in South Oxfordshire. The identity is anchored by the platform “We grow together,” reflecting Soha's mutual structure and tenant involvement. Its logo uses a tree whose branches signify growth, shelter and stability, with a hidden house gable and a trunk that doubles as a front door. A warm, bright palette, photography and modular illustrations of people and places create a flexible communications system.