Brand and Campaigns for MG Motor UK

Limegreentangerine served as MG Motor’s lead creative agency from 2017 to 2021, developing brand voice, brand development, cross-media campaigns, art direction, illustration, animation, product-launch work, events, and radio and TV commercials. For the MG3 launch, the studio created the “Colour The Road” campaign platform to reconnect the marque’s sporty and affordable heritage with a younger audience. The work used an energised illustrative style and a carnival of colour, while also referring to vehicle personalisation, Apple CarPlay, and the seven-year warranty. Limegreentangerine also developed the “Tomorrow At Play” campaign for the ZS EV.