Brand Identity and Packaging for a Craft Cider

Limegreentangerine created the brand for Kicking Goat Cider, a cider made by James Pearce. The studio developed strategy, brand, packaging, Shopify ecommerce, social content and photography. The identity is built around the concept of “dolce vita cider,” deliberately avoiding conventional orchard imagery and punk craft-beer styling in favour of an elegant, timeless and understated direction. The product is presented as small-batch cider blending 17 varieties of cider apple.