Naming and Branding for a Resource Management Company

Limegreentangerine created a new name, brand strategy, visual identity and website for Cireco Scotland, formerly Resource Efficient Solutions (Refsol). The name Cireco combines the circular-economy concept with ecology, positioning the company around waste, recycling and resource recovery. The identity uses dynamic 3D shapes and objects to represent interconnected elements and pathways, with a circular graphic language expressing the cycle from waste to energy. The system was designed to unify Cireco’s multiple services while avoiding familiar industry tropes.