Naming and Brand Identity for Nugenis Financial Planners

Limegreentangerine created a new name, brand identity, illustration, and website for Nugenis Financial Planners, formerly Maven Wealth. The name combines “Nu,” “gen,” and “is,” referencing new thinking, a generation of advisers, and light. The identity is built around “advice for every chapter,” with a logo depicting two open books. The mobile-first Concrete5 website uses lightweight typography, isometric elements, animated data, animated SVGs, and subtle navigation interactions.