Sustainable Packaging Design For Pelt

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• Earth Rated Refresh Simplifies Dog Ownership Across Pet Care Categories

  · Feb 21, 2023

  Earth Rated collaborated with design agency LAYER on a comprehensive brand refresh that simplifies its identity and supports expansion across pet care categories. The two-year project introduced a new brandmark, cohesive design system, and nearly 50 packaging and retail touchpoints. The redesign aims to make dog ownership simpler while strengthening Earth Rated’s position in the pet market.

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