Brand Identity and Digital Design for Krib
Four letters hide three pictures: a house, a rising sun and an open door.
Lava developed a clear and trustworthy brand identity and digital experience for Krib, a platform that helps home sellers choose real estate agents based on factual performance data. The design emphasizes transparency and calmness, turning complex market information into an accessible and reassuring experience.
Insights- Lava renamed Mijn Verkoopmakelaar to Krib, replacing a difficult Dutch name with a short international one.
- Negative spaces in the wordmark resolve into a house, a sunrise and an open door — category, optimism and transparency compressed into four letters.
- Transparency is also product behavior: Krib exposes real performance and transaction information to help sellers compare estate agents.
- The calm interface turns complex market data into something legible and reassuring rather than visually overwhelming.
- The work applies the discipline of a large dynamic identity system to a young company whose team could fit around one table.
