Brand Identity and Naming for Opella Consumer Healthcare Spin-Off

Landor partnered with Sanofi Consumer Healthcare to create Opella, a new independent brand born from a strategic spin-off. The project focused on simplifying self-care through a rebellious, straightforward identity encompassing naming, strategy, and visual and verbal systems. The result is a bold, no-nonsense brand that challenges industry norms and empowers consumers to take control of their health.

Set in a custom typeface