Rebrand and Naming for LeShuttle

Landor led a complete rebrand for Eurotunnel LeShuttle, simplifying its name and repositioning it as a modern, low-carbon travel choice. The new identity celebrates freedom and individuality through a sleek black-and-white palette, expressive typography, and human-centered photography. The refreshed brand unites speed, sustainability, and emotion across every touchpoint, from terminals to digital platforms.

Set in a custom typeface