Brand Identity Refresh for Pinterest

Kurppa Hosk collaborated with Pinterest’s in-house brand team to redefine the platform’s identity around its vision of ‘Unlocking Creativity’. The refreshed brand introduces a new interpretation of the iconic pin and a dynamic visual system that celebrates inclusivity and universal inspiration. Through expressive typography, iconography, and illustration, the identity captures Pinterest’s evolution from a simple bookmarking tool to a global source of creative discovery.