Studio: Kruppa Hosk

Client: Alleima

Work: Brand Identity

Industry: Manufacturing

Naming For Alleima Rebrand

Kurppa Hosk developed a new name for Sandvik Materials Technology as it became an independent entity after 160 years. The coined name 'Alleima' reflects the company’s metallurgical heritage and global ambition, balancing technical strength with a human touch. A Chinese adaptation was also created to ensure consistency across international markets.

Tags: Market, Name, Process