Kurppa Hosk created a modern storytelling approach for Alleima through film and photography, capturing the brand’s people, products, and sense of place. The project established an authentic visual expression that balanced emotional heritage with a fresh narrative to strengthen internal pride and connection.
Kurppa Hosk developed a comprehensive design system for Alleima, a global company with numerous physical and digital touchpoints. The system ensures consistent implementation across all brand assets, from vehicles and signage to packaging and digital platforms, emphasizing precision, efficiency, and sustainability through the use of raw materials.
Kurppa Hosk developed a digitally optimized identity for Alleima, creating a cohesive brand experience across physical and digital touchpoints. The project included a global brand portal to ensure consistent implementation and accessibility worldwide.
Kurppa Hosk developed a new name for Sandvik Materials Technology as it became an independent entity after 160 years. The coined name 'Alleima' reflects the company’s metallurgical heritage and global ambition, balancing technical strength with a human touch. A Chinese adaptation was also created to ensure consistency across international markets.
Kurppa Hosk partnered with Sandvik Materials Technology to create a new global brand identity as the company transitioned into Alleima. Over three years, the team developed a comprehensive strategy encompassing naming, design, and activation, honoring the company’s heritage while positioning it as a forward-looking leader in advanced materials. The resulting brand achieved strong internal engagement and significant commercial success.