Brand Identity For A Biotech Innovator

Koto partnered with Replay, a pioneering biotech company in gene therapy, to create a distinctive brand that communicates its complex science with clarity. The new identity combines dynamic motion, expressive illustration, and a puzzle-solving metaphor to reflect Replay’s innovative approach to reprogramming biology. The result balances clinical precision with creative expression, helping Replay stand out in the fast-evolving field of genomic medicine.