Brand Identity for Fitbit Ace LTE

Koto developed a bold and playful brand identity for Google’s Fitbit Ace LTE, the first connected smartwatch designed to get kids moving. The design reimagined the device as a ‘gameband’—a fun, movement-driven alternative to traditional gaming—balancing kids’ love of play with parents’ trust in health and safety. The system extended across product, packaging, and campaign materials, uniting fun and fitness under the idea 'Because It’s Fun.'