Brand partnership for Google Maps and a global artist

Koto developed creative for a collaboration between Google Maps and Billie, aligning the mapping platform with a high-profile music artist. The work connected culture and navigation through a unified concept and assets that brought the partnership to life, showcasing the intersection of music and mapping in a way that felt timely and accessible. Koto’s role centered on articulating the collaboration clearly and cohesively across touchpoints, ensuring both brands complemented each other while maintaining their distinct voices.