Klim Type Foundry custom-designed the award-winning Pure Pākati font family for Tourism New Zealand. The project documents the type specimens and the design process by Kris Sowersby.
Creative Boom’s November 2025 roundup highlights seven new typefaces that balance tradition and innovation. From Kris Sowersby’s Die Grotesk challenging Helvetica to Jeanne Saliou’s Bilzig addressing linguistic inclusivity, the article showcases a diverse range of typographic experimentation. The feature emphasizes collaborative authorship, technical sophistication, and cultural reflection in contemporary type design.
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