Klim Type

BP&O · Sep 16, 2025

BP&O’s feature by Emily Gosling explores Blurr Bureau’s brand identity for Society De La Rassi, an alcohol-free champagne alternative founded by Steve Jackson. The Melbourne and New York-based studio developed the brand strategy, naming, and packaging, balancing heritage cues with modern minimalism. The design uses a bold red 'portal' motif, refined typography, and tactile print finishes to position the brand as a premium, sober-luxury challenger.

The Brand Identity · Jan 27, 2025

Parker developed a refined and feminine brand identity for Milamend, a women’s hormonal health supplement. The design combines elegant typography, warm photography, and a symbolic logo to balance scientific credibility with emotional resonance. The project includes packaging, digital assets, and art direction that reimagine how health supplements can look and feel.

The Brand Identity · Jun 18, 2024

Fuman, a New Zealand-based design studio, created a bold and gutsy brand identity for Viva, a health-focused drinks brand. The design centers on the theme of 'guts,' using a handcrafted wordmark inspired by the concept and a vibrant color palette to challenge wellness stereotypes. Founders Grotesk supports the custom typography, while packaging and materials reinforce the brand’s lively and rebellious tone.

The Brand Identity · Nov 25, 2022

Field of Play created a dynamic, motion-led identity for Australian tech company Nakatomi, combining bespoke typography with kinetic movement. The system features a custom typeface, Nakatomi Display, alongside Klim Type Foundry’s Söhne, and a refreshed pink hue that nods to the brand’s original palette. The result is a digital-first identity that balances playfulness and professionalism.

The Brand Identity · Apr 6, 2022

Christopher Doyle & Co. created the brand identity for Huch, an Australian hospitality company offering architecturally designed cabins. The identity features a custom wordmark referencing a pitched roof, a warm color palette inspired by nature, and a refined typographic pairing of Flecha and Founders Grotesk. The project balances luxury with simplicity, reflecting Huch’s ethos of relaxed sophistication in the wilderness.

The Brand Identity · Feb 1, 2021

British designer Tim Sumner created 'Thaipography,' a 144-page photographic publication celebrating Thai script and everyday signage. Alongside the book, he designed a custom monospace typeface, Thaipography Display, paired with Founders Grotesk for body text. The publication uses Thai flag colors and metallic gold accents to reflect Thai culture and Sumner’s affection for its visual language.